Content Syndication Marketing Rant About Video, Mind Maps, Taking Action & More…”
I recorded this using my iPhone when I was going off in a private conversation marketing rant about Social Marketing Strategies. The basic concepts here are simple and I use an example of the weight loss niche as thats the niche my friend is in.
It was really helpful to her, so I decided to post it here. Please bear with me here as I wasn’t planning on posting this publicly when I recorded it. There are also a few scratches in the audio as it was recorded spur of the moment partially through the conversation. Let me know what you think by leaving a comment below. Please “Like” and share it if you found it valuable!
Here’s the Slightly Edited Transcript:
Me: Okay, so Youtube is number one, right… in terms — I mean, there are many number ones. Facebook is number one in that, but Youtube, for this example, is number one in terms of, first it’s owned by Google and…
Me: Yeah. Youtube is owned by Google, and it has, you know, just… Youtube videos rank in Google. So the point I’m trying to make is that the more videos you create, that are helpful how-to videos, is going to do many things for your business, and for your customers, and your clients and so on.
The more content you create helps them even more, so that’s amazing, right! Because that’s the whole point of what you’re doing, is to help people and enjoy life and to make something — make a living and bring in abundance doing what you love. Right? That’s why you’re an entrepreneur.
So by making videos this way — the strategic way — you can use them and repurpose them, because you only have so much time in the day. You’ve got many things on your plate, I.E. “I got a blog post, I got a Twitter, I got a Facebook, I got a Pin It, I got to do all this stuff, right? And I’m a one-man, one-woman, show in this case.
Okay, so what do I do, right? So if you start your content with a mind map. Okay, like in Product Launch Formula, when I first bought Jeff Walker’s course, Product Launch Formula 3.0, I mean, I love Jeff Walker as you know.
But I mean, I get in the course and there’s the welcome video which is him in person. But really most of the training in the course is done using mind map screen recording. There’s the bonus training launching your list, which is all white board, which is awesome. I love white board training, and you definitely want to be doing that as well.
But the main gist of his course is him pulling up a mind map using ScreenFlow on the Mac or Camtasia on the PC and going through the points in the mind map for teaching the product, teaching his formula.
So, same concept for you, or any of us, we can use that concept too! It’s a great way to teach and that’s why he does it. You have your mind map as your framework, so it’s like, for you in this example being in the healthy food niche, it could be like, “Five foods that are going to help you stay energized all day.”
And so that could be the title of the mind map, and then it’s like food number one is the first branch. Food number two is the second branch — three, four, five — so say you have this mind map, it’s like five branches, and then you have them hidden.
So as you’re going through the video, you open Food One and it shows it, and it’s like blue-green algae and coconut water, for example. Okay, and so that’s all you really have written on the mind map because you know your topic so well. Therefore you’re able to improvise on top of your mind map branches which is awesome.
It has a great vibe. It’s like how I’m making this audio right now. As I’m recording myself, I’m improvising. I know my topic well, so I’m able to just go off on it.
So you say, Food Number One, blue-green algae and coconut water, and then you can speak over as that’s sitting there on the screen, on your mind map. So what’s happening now is you’re making a video, and then your video can then be turned into a blog post later.
Whether you transcribe it completely and then embed the video in the blog post and have the speaking transcribed, or you take that video now, you embed it into the blog post, and then you write a summary with your keywords and stuff, the H1, the H2, like we talked about for structuring a blog post properly.
And then you have a video on the blog: you publish it to Youtube. Take the embed code, you put it on your blog and, you know, you optimize your keywords in Youtube, and you go to your blog. You publish the blog post.
Then you go to — you click the “Pin” button from Pinterest, and you pin that video to your Pinterest page: you have a “How-to Videos” Pinterest page — or Pinterest “board” on your Pinterest page, and you take it and you post, “Hey, I just put up a blog post about a video!”
And you post that on Facebook and you Tweet it, “Hey I got…” and you hit the main key, top sites: YouTube, Facebook, Pinterest, Twitter, you know, there’s others, too — your email list, of course, is gigantic, too – then you just write a quick email:
“Hey, I just made this awesome video for you. It’s the Five Foods. I’m going to teach you how to get energized throughout the day. Link to the blog post.” Email your list.
So you do this all within a short period of time, right, so there’s like a surge of speed going to that video from Facebook, from Twitter, from your email list, so not only did you accomplish a couple things, you make a cool video that has your content that can then be transcribed or repurposed, summarized in a blog post, but then from there, you can do other things with it too.
Like how Pete Williams teaches in Profit Hacks, then you can take that and turn it into audio, make it a Podcast and do all this stuff which is totally incredible. Total genius. You want to do that too, but say you don’t, you know, at least do this, right, because this is going to give you the best chance to first get that video.
Because of all the YouTube training I’ve taken and my experience is the faster — you really only have some people say you have an hour, some people say you have 24 hours, some people say you have 20 minutes…
Meaning, the second you post that video on YouTube, if you can get a surge of traffic going to it quickly within 20 minutes by some people’s standards, an hour by other people’s standards, 24 hours by other people’s standards — I’d say that 20 minutes to an hour is more accurate, personally — then YouTube is going to see that and it’s going to push you up in the rankings.
You’re also going to rank in the search engines in Google for that keyword because you know when you type in Google you see the videos come up, some of the results are videos, if there are videos, which there usually aren’t now because the amount of videos uploaded to YouTube is insane. Like how many are uploaded, like, per minute, it’s incredible.
So anyway, the whole point is here is if you start with that video and the mind map, like how Jeff’s Release Product Formula Course does the training, it’s incredible. I do that too with some of my trainings, right, because it’s awesome.
It helps me because I can see a summary, and then I can improvise and make it really fun and cool and in the moment, and then you can do that strategy I just shared with you — get it out there all over the place pretty quickly — and that’s the point I was trying to make.