In this video I’m going to show you how to install the Pinterest “hover” button to your website or WordPress blog. Pinterest is becoming a major player in the Social Media space and a great source to drive targeted referral traffic back to your website.
Note: This is an “Official Pinterest Hover Button” Video tutorial … NOT one of those Pinterest Hover Plugins that often slows down your sites load time. It will only take you a couple minutes to install!
How To Add The Pinterest Hover Button To Your Website Or WordPress Blog
Aloha. Welcome to another Social Strategizer Marketing episode. In today’s video, I’m going to show you how to install this Pinterest hover button. This is the button that hovers or pops up when someone hovers over the image on your website.
And you may be asking well why would I want to do that. Well one, it makes it really easy for people who don’t have the Pinterest bookmark like this or even know that they can do that.
It just makes it easier for users when they come to your site to pin your images because one, they hover over the Pinterest image, hover button pops up.
Look at how many times this page has been shared–6,000 plus times, my business quotes page has been shared. So just to give you an idea, when you get traction on a good Pinterest board what can happen.
Okay. So first thing you’re going to want to do is go to Google and type in Pinterest buttons. So Pinterest buttons–turn–and you’re going to click on this Pinterest widget builder and you’re going to get to this page here.
You’re going to choose the Pin It button, and then you’re going to come down here and click on image hover. Then you’re going to choose small or large, rectangular, circular.
Basically you’re going to customize it to fit your site look and how you want it to look, and then you’re going to come down here and grab this code.
And where this code goes is, now depending on your website, most people watching this video are going to have WordPress. I understand not everybody does but for the most part, most people are going to have WordPress.
And there are plugins that you can install into WordPress to make this easy. I’m using the Genesis framework so it has this header and footer built in so it’s really easy.
The takeaway here is you need to take that code that we described here and you need to find where on your website, whether it’s going to be you or your developer, tell them you need to put this little piece of code in the WP Head section of the website.
If it doesn’t have this WP Head section, you can just go to the plugins, right–plugins, add new. Type in here header and footer hooks, and I just did this before I turned on the video, and you can see there’s definitely tons of plugins here, insert headers and footers, and a simple plugin that lets you add scripts like Google Analytics and stuff to your WordPress site.
So that’s exactly what this is, the Google Analytics code is right under that. There’s my Google Analytics code right there. That’s what you’re going to need to do. So if you don’t have this built into your site, go do plugins, get one of those, and then come back.
It will make a little area like this somewhere on the back end of your website and you paste that right in there. Then you’ll have a button like this on all your images, and scroll over any of your images, the Pinterest button will automatically pop up.
I’m going to also make another video on Pinterest where I’m going to show you the–basically it’s like a little pack. Instead of posting normally straight to Pinterest like you would on Facebook or Instagram, you actually go to your website first and that’s how I was able to get this page to be shared 6,000 plus times where Facebook likes is 10.
Very little sharing there because I don’t really promote it. I only use this page to put my quotes on and then I add the text to the quote.
In another Pinterest video, I will show you how to do this, the strategy I use to do it real quickly so it only takes a couple of minutes. And remember, because every time someone pins your image, when it goes out to Pinterest it actually has a link back to the site.
So watch–bam–right to the business quotes page. So that’s how the Pinterest button tracks all the back-links on Pinterest and the trail. So that’s how–Pinterest just keeps going and going.
That’s how it’s been able to get 6,000 plus shares and those go back to your website. So remember, every time someone pins any image out from your website, it’s going to bring a link with it. It’s the only site that does that.
So if somebody clicks through, it’s going to go right to your website. Wherever that image came from, it’s going to go back to that page.
So keep an eye out for that video. I’ll be releasing it somewhat soon. If you are not already subscribed to my channel, please subscribe to this channel and like this video if you enjoyed it, found value.
Please share it with your friends and head on over to my website at socialstrategizer.com. Enjoy my email list. That is where I share everything and you will be notified of all videos, access to the templates, cheat sheets that I give away.
I give away a very valuable free report. And I’m also giving away a video course right now, an entire 1-hour module of how to setup custom Facebook landing tabs to build your email list on Facebook.
So if you have not joined the tribe, join my email list to get all kinds of goodies. Okay, that’s all for today. Please leave me a comment. If you have any questions post them below and I’ll talk to you again soon. Have an amazing day.
Here’s A Template That Shows You Exactly How To Write Your Welcome Email.
This is the email that gets automatically sent out when someone enters their email to join your newsletter…
…or when someone opts-in to receive a free gift that you’re offering via a landing page/squeeze page/lead capture page etc.
You Can Model This Template When Setting Up Your Email Marketing Campaigns.
This email marketing template will help you write your welcome email to maximize reader retention and improve your stick rate regarding “welcome email unsubscribes.”
The 6 Main Components For An Awesome Welcome Email
An Inviting Subject Line
A Big Genuine Gratitude Acknowledgment & Welcoming
Deliver On Your Promise (I.E. Your Free Gift, Coupon Etc.)
Lay Out Expectations
Open Loop & (Optional P.S.)
Let’s Break These 6 Steps Down…
How To Write Your Welcome Email
An Inviting Subject Line
For example: “Congratulations, you’re in!” or “WELCOME (Insert Your Business Name) Subscriber!” or “Welcome (Insert Your Catchy Slogan) Members!” I.E. (Welcome “Life Without Stress” Members!) or “Welcome to (your company) & then (Open up) or (special message)
Another great “subject line” is one I learned a couple years ago from Clay Collins (the founder of LeadPages)…
… it’s: Subject Line: WELCOME To The Family (please read) .
All In All The Key Here Is To Have A Welcoming & Inviting Email Subject Line.
A Big Genuine Gratitude Acknowledgment & Welcoming
For example, here’s mine exactly as it is today:
Subject Line: WELCOME To The Tribe!
Aloha It’s Adam from Social Strategizer… First of all, you’re in!
“Welcome to The Tribe.” 🙂
Deliver On Your Promise
This is just a simple “call-to-access” the free gift or coupon etc.
Here’s mine exactly as it is today:
Secondly, A BIG THANKS for checking out my
13 Fan Engaging Posts Report.
You can download it below. ==> 13 Fan Engaging Posts PDF Report
Lay Out Expectations
Here’s mine exactly as it is today:
Here’s what you can expect from me. Over the next few weeks I’ll send you an educational piece about Social Marketing every few days as part of a “quick-start” email course.
This quick start email course is going to help you to get better results from your social marketing right away. There’s some valuable information and immediately useful templates coming.
I broke down into bit size pieces so it’s easy to put into action right away. (In fact, in email 3 I’m giving you the “branding photo templates” that I personally use to drive up fan engagement and virally spread your message – that’s going to be a good one. 🙂
And don’t worry – that’s just to get you started. After this “formal” email course is over, I’ll continue to email you [from time-to-time] when I have something else awesome to share… …that will help you get bigger and better results from your social marketing.
I suggest you do a couple things to ensure you receive my emails.
Create a folder and save my emails for easy access.There’s going to be good content in these emails and you’ll want to keep them for future reference.
Add adam @ Social Strategizer DOTCom to your contacts list
Here’s mine exactly as of today:
Finally, if at any time during this process you have any questions, feel free to ask me. I’d love to get to know you and help you with your Social Marketing efforts.
Share with me what you are up against right now that I may be able to help you with.
I love to meet everybody on my list. You can respond back to this email, or leave a comment on the Fan Page and introduce yourself: Facebook.com/SocialStrategizer
Last step is:
Here’s mine exactly as of today:
That’s all for today…
Look for an email from me tomorrow…
… I have something to share with you.
P.S. Don’t forget to download the Free Report Here:
==> 13 Fan Engaging Posts Template PDF Report
– 2017 UPDATED VERSION –
👉 (Including Self Segmentation Strategy)
My name is Adam Collins (AC) – Founder and Chief Inspiration Officer of Social Strategizer…
… Welcome to the Social Marketing Syndicate Newsletter!
THANK YOU so much for being here!
I’m Grateful that we get to take this journey together.
As promised, you can access your Facebook Ads Research Action Guide below.
But before you do, please take a moment to help me customize your future Social Marketing Syndicate Newsletter experience.
This way in the future I can continue to send you emails that are best fit for you personally.
Just click 1 of the 3 links below that best describes where you’re at today.
IF YOU’VE NEVER SET UP A FACEBOOK ADS CAMPAIGN BEFORE – CLICK HERE.
IF YOU’VE SET UP FACEBOOK ADS BEFORE, BUT DIDN’T GET THE RESULTS YOU WANTED – CLICK HERE.
IF YOU’VE HAD SOME SUCCESS WITH FACEBOOK ADS AND NOW WANT TO SCALE – CLICK HERE.
Here’s what you can expect from me on our journey together.
I’m going to be sharing quite a bit of valuable marketing content with you that you’re probably not going to want to miss.
So if you’re using Gmail or other “filter type” email providers, be sure to drag my emails into your Priority Inbox, whitelist and add my email to your address book.
I’m going to share with you how to get the attention of your target market, build your brand, scale your business using content sales funnels and ultimately Turn Your Facebook AdvertisingInto #PROFIT
Now back to your Facebook Ads Action Guide and Tutorial Video.
The Facebook Ads Research Action Guide walks you through the very first research steps you must take before starting a new Facebook ads campaign targeting pages (interests).
Be sure watch the whole video tutorial that goes along with it and don’t skip around.
CLICK HERE TO DOWNLOAD THE FACEBOOK ADS RESEARCH ACTION GUIDE & WATCH THE TRAINING
This will help empower you with the initial steps to take in order create laser targeted Facebook advertising campaigns.
This will allow you to put your content in front of the right target market, get the attention of your ideal clients and customers.
Thank you again for being here!
Have an outstanding day!
Chief Inspiration Officer
Social Strategizer LLC. Text Me: 808-518-6497 Toll Free: (877) 777-6203
CLICK HERE TO DOWNLOAD THE FACEBOOK ADS RESEARCH ACTION GUIDE & WATCH THE TRAINING
P.S. Look for an email from me very soon, I have more to share with you.
P.P.S. If you could have one question answered regarding Facebook advertising, what would it be?
Click reply and let me know. I’ll read your response and get back to you.
Here’s another example (Simplified Version):
Lets Pretend You’re In The “Detox & Weight Loss Niche.”
Here’s A Welcome Email Example You Can Model
Subject Line: Welcome to Joes & Mary’s Detox Diet – Open Up!
Hi! Thanks for subscribing to the Joe & Mary’s Detox Diet Newsletter!
Congratulations on taking action towards your health goals!
Your Detox Cheat Sheets are available for download below: Click To Download My Detox Cheat Sheets
You’re now on our weekly newsletter where you’ll receive cutting
edge detox tips & tricks to keep you on your path to health.
You can expect to hear from us about 2x a week unless we have something extra special to share with you.
Let us know if you have any questions by hitting reply to this email.
Also, look for an email from us in a couple days where we will share one simple little trick you can do in the morning to give you energy all day.
Joe & Mary
P.S. You can download your Detox Cheat Sheets here.
Now you have a simple template that shows you how to write your welcome email!
And before I sign off… REMEMBER!
Always Be Building Your Email List
It’s Really The Most Valuable Asset Long Term You Can Own Online.
Let me know what you think.
If you’ve had success with high open rates and stick rates regarding your “Welcome Email” I’d love to see it…
… Feel free to post your welcome email down below in the comments.
If you liked this post, please like it and share it to help me spread the word.
In This Post We’re Going To Discuss The Worst Longterm Marketing Strategy Ever…
(That Many Entrepreneurs Make) And What To Do Instead…
… but first, let me ask you a question.
Have you every purchased a course at full price and then found out that the same course is now being given away for free?
Or the course you paid full price for is now a free bonus for another product… or its 90% off?
How Did That Make You Feel?
You probably felt duped. I don’t think they realize the effect it has on their long term positioning in the market… … or how it makes their customers feel.
I don’t see it as their fault either as that’s what the majority is doing, so it appears to make sense. I think they may be clouding their mind with short term $ dollar signs… instead of thinking long term positioning
Now if the goal for someone is to be seen as a discount brand, or a “buy when it’s on sale type company,” then it’s the best marketing strategy ever.
I personally like to focus on building solid businesses and a long term brand that is positioned properly in the market.
I remember a few years back before Borders Books went out of business, I noticed a trend in their marketing that seemed… well, other than the best ever.
Let Me Explain…
I went to Borders to look for a new marketing book. I think it was “The 22 Immutable Laws Of Branding” by Al Ries… and after I purchased the book, they asked me for my email address to send me updates & offers…
So I accepted. Then from what I remember… about a day or 2 later I received a coupon via email that offered me 20% off my next book. It was one of those “online print and bring into the store” type coupons.
So I did that and got another marketing book the next week at 20% off. Then a couple days later…
I Received Another Coupon Offering Me 30% Off My Next Book…
… so I used that coupon as well and got yet another marketing book.
(I obviously love marketing books :).
Then a few days after that, I got another coupon for 30% off my next book. I didn’t get another book that time, because I was still ready the other 3 books. However, I noticed a trend happening and sure enough every couple weeks or so…
… I received another 30% off coupon via email.
And in a very short time, (about 1 month) the late…
“Borders Books” Trained Me To ONLY Buy A Book When I Got A 30% Off Coupon.
Why would I pay full price knowing that I’d be getting a coupon I could go use any day now?
Well I wouldn’t, unless I really needed a particular book right away… then I would… however you get the point.
See what’s happening here…
I knew that if I waited a week or so… I would get another coupon… and therefore from that point forward I never purchased another full price book again from Borders Books.
“They” trained me to only purchase at a considerable discount.
You Do NOT Want That To Happen To Your Tribe Or Your Bank Account.
Just because you see the big box retailers offering these huge “Black Friday” or “Cyber Monday” or “Whatever” type sales… this doesn’t mean that you… … as a solopreneur or small business owner need to follow the herd.
In fact, it’s probably best that you do the opposite of what everybody else is doing.
“Whatever the great majority is doing, under any given circumstance, if you were do the exactly the opposite, you will probably never make another mistake as long as you live.” ~ Earl Nightingale
“Success lies in the opposite direction of the natural flow.” ~Jim Rohn
Sure you’ll probably make some sales (Maybe a ton of sales) and get some new customers in the short term…as well as a potentially quick cash infusion… however this is…
NOT A Sustainable Long Term Strategy For Your Business.
It boils down to this. If your company finds the position in the prospects mind of being a discount brand, it will be virtually impossible to change it, ever.
Once you discount a flagship product or course etc, the word gets out quick… and it will start an uphill battle from that point forward to sell the product at the normal full price it deserves.
What To Do Instead?
Instead of discounting your online e-course or coaching programs etc… offer a special bonus for all those who buy before the offer ends.
Your bonus should be something awesome thats not on the market and offers great value.
I.E. Your Course or Coaching program is the same price as always, but everyone who buys within this time gets ______ software ($97 Value) free.
If you are a Health Coach you could add 2 live Google Hangout trainings for course graduation and they can ask you any question during the Hangout.
Or if you’re a developer of WordPress plugins and your plugin is an email pop up box… you could offer them fill in the blank email templates so they can get started right away maximizing their new list building plugin.
Or a never before released video training free.
Or a new book thats not on the market yet free. A Proof copy.
Or a free 4 week tele-conference training. Then put an end date on the offer as to create some real urgency to get your offer while it’s still around.
I’m Not Talking About False Scarcity BS…
I.E. There’s no limit to ebooks or software really at all, the cost is pretty much $0. And its not true that I only have so many copies of a e-course, because I have unlimited.
(Unless it’s a membership platform where you get charged if you go over a certain amount of users).
So Back To How To Create True Urgency In An Ethical Way…
Just Be Straight Up Honest And Say Something Like:
Hey… this is a digital product you can download to your computer… and we’re not shipping any… so obviously there’s virtually unlimited copies available.
However, I’m going to only offer it for the first 500 people who buy as to reward you for taking action. (You could do something like that. Of course you have to really truly feel this way).
Personally I do. I know how almost anything I’ve ever accomplished was done so by taking action. By moving forward, not staying where I was at.
So how do we bridge that and still use all the essential marketing elements we need to grow our businesses.
The answer is simple, Honesty.
And sharing your unique gifts.
You can be a peaceful Ninja entrepreneur without sacrificing your core values.
Doing Business In Alignment With Your Core Values Is Key To Abundant Happiness.
Do you now how depressed so many people are… that have way more money that they could ever spend? A lot.
A whole lot. You can offer your gift/gifts to the world, help others solve their problems and create abundance for yourself all at the same time… and maintain happiness… all the way through. Not later, but now! It has to be now.
(Selling & marketing in alignment with you core values is key to Now Happiness in business).
There’s no… “as soon as I get this, then I’ll be happy” (that doesn’t work) … after our basic needs and comforts are met… it’s up to us to keep it going.
Ok, So Now You’ve Created Your Special Bonus That Will Be Part Of Your Offer.
Then email your buyers list and give them the bonus as well. (This is to make sure you don’t upset anyone who already purchased).
If it’s a new product… you could offer an early adopter price as a pre-sell. Then increase the pricing as the course evolves and has more valuable content.
This will accomplish 2 good things:
It won’t upset your customers who originally purchased your course or coaching program at full price.
It will have the same effect as a “Black Friday or “Cyber Monday” or “Whatever” sale without devaluing your brand and upsetting your customers.
Below was a question that came in when I passed this post around to my Mastermind group… so I figured I should address it here as well.
What Should I Do With All The Products That I No Longer Want To Be Selling?
Never offer them again?
Many times people move on and want to sell new stuff – so what’s the best and ethical way to deal with this?
Answer: I suggest NOT having a blowout sale and upsetting all your long term customers that have purchased your other courses and programs.
I would probably handle this by simply retiring the product.
Think about it like this.
When Apple retired the 17 inch Mac book pro… did they make a big announcement and discount it?
From what I recall, they quietly retired the product and didn’t really even mention it at all. They did NOT offer a blowout discount.
I believe it’s for the same reasons I’m making here in this post. Even though it’s on a completely different scale and a gigantic company…
… they still operate by creating a Tribe of loyal and passionate followers and delivering amazing products, value and consistency to keep it going strong.
All in all the main point here is this:
Always Be Thinking Long Term
Before you create an offer ask yourself:
“How Would I Feel If I Was On The Other End.”
“Treat Others As You’d Like To Be Treated” Goes A Long Way.
What are your thoughts?
Before I sign off I’d like to make one more point.
If you’ve been discounting your products and services in this way, don’t feel bad… it’s ok. It’s what almost everyone around you is doing and appears to be a good marketing strategy.
Just Remember “Long Term Positioning” And Move Forward Accordingly.
And just to be clear, this post isn’t to bash anyone…
… my intention is to help people “think outside the marketing box” in hopes they can strengthen their brand positioning in the marketplace so that they can prosper long term and help even more people.
How can you take this information and apply it to your next offer? Let me know in the comments below.
The 7 Simple Steps To Use Facebook Marketing For List Building.
Building Your Email List Is The Most Important “Long Term Tangible Asset” You Can Acquire From Facebook Marketing.
Do Your Facebook Ads Research: Write down the top 15-30 Facebook Fan Page URLs that your ideal clients are most likely a Fan of. This data is crucial for step 4 as it will be used when setting up your Facebook ads targeting.
Create An Irresistible Free Offer:This free gift you create should offer a solution to an urgent problem or burning desire that your ideal clients are dealing with currently. I.E. a free report, free video series, free coupon, free checklist, free templates etc.
Set Up A Custom FB Tab With An Optin Box:On your business Facebook Fan Page, you’ll want to set up a custom landing tab with an email optin box inside this custom tab. You will be driving traffic to this tab & giving away your “irresistible free offer” in exchange for their email.
Drive Targeted Traffic With Facebook Ads:Use the data from your “research in step 1” and set up a series of Facebook ads that target each of the fan pages you wrote down. Direct that traffic to your custom tab. You’ll be offering your free irresistible offer in exchange for their email address. Continue to follow up with your email list and add value.
Add Relevant Value Daily To Your Fans:Consistently share relevant valuable info with your Fans on your Facebook page. Don’t just share your own content… also share other pages & sites relevant and valuable content. Encourage conversation, get feedback and listen closely. Ask your fans questions, respond to the comments you receive.
Analyze Your Facebook Ads Data: Use Google analytics to track conversions on your landing pages. You can also use the Facebook off-site-pixel as well. (Email me if you don’t know what the off site pixel is). Split test your ads using different copy, images, demographics, interests targeting and adjust accordingly.
Analyze Your Page Insights:Look at the demographics of your new fans. Look at the times your fans are mostly online. Look at which posts you make get the most reach and engagement. Take note and then adjust your ads accordingly. Then continue to repeat the 7 step Facebook list building process and watch your email list grow.
Test Out List Building Sweepstakes & Contests
Split Test The Copy & Offer On Your Custom Tabs
Picture Posts Often Get High Engagement
Set Up An Auto-responder Follow-Up Email Sequence
Be Unpredictable Yet Consistent & Always Add Value
In this post we’re going to talk about how the “buying brain” really works.
I’m referring to the “mental and emotional triggers” that drive people to pull out their credit card and buy your amazing products and services.
Once you understand how the buying brain really works you’ll be able to:
Clarify your message so it won’t fall through the cracks in this overcrowded marketplace.
Turn people’s heads, get their attention and keep it.
You’ll know what to say and what NOT to say to get more sales and have a better connection with your ideal clients.
You’ll discover exactly what turns people OFF and bores them to death so you don’t make this mistake yourself.
Clarify your messaging and positioning in the marketplace so you stand out.
So… before I pull back the curtain on what you need to know about the buying brain… I want to you to consider a very important question:
Why do you do what you do?
This question is the essence to coming up with your core message so that you can attract your ideal clients. It may seem like this question doesn’t pertain to your business… but keep reading as this will all start to make sense soon.
People make “buying” decisions based on EMOTIONS, and then they use LOGIC to “justify” their purchases.
Think about it this way:
You walk into a store and see a nice shirt. You start visualizing yourself in this shirt and start connecting emotionally to it. Then in your mind you may say something to yourself such as… “I need that shirt because it will look good on me, or it will go great with those new pants or new dress” etc.
What just happened?
First, you reacted to the shirt on an emotional level and then started justifying “why” you needed this shirt.
The simple truth is: People buy on emotions and then justify purchases with logic. Now lets look at how the big dogs use this knowledge to open up avalanches of profits into their businesses.
CASE STUDY: Apples $Billion Secret Insights Into The “Buying” Brain
The release of the new iPhone 5c & 5s.
When Apple launched the new iPhone release, I watched the announcements closely and jotted down notes every time I noticed them using “Why-Style-Marketing” or emotional marketing. Here are just a few of the statements that really stood out to me (watch closely now):
11:07 AM “We don’t just pack in feature after feature. We think deeply about experiences we want to create.” (Ok, what just happened there when you read that? Did you feel it? “We think deeply about experiences we want to create” thats a total emotional statement. It’s “words that sell).”
11:03 AM “Technology is at its best and most empowering when it simply disappears.” (Then the next sentence was, iPhone 5S 16GB for $199 etc).
10:29 AM” We believe the iPhone is an experience.”
11:05 Am “Others don’t talk about this, but we’re going to continue doing so because it’s important to us.”11:09 AM “Before we close, we want to return to music.”
11:10 AM “We do really love music and celebrating great artists.”
How was Apple® able to create and continue to grow such a huge and loyal following year after year? It’s really quite simple: All the focus is on selling to the EMOTIONAL BRAIN and then backing it up with features and benefits. (VERY VERY POWERFUL!)
“People don’t buy what you do; they buy why you do it.” ~Simon Sinek / Author of the amazing book: “Start With Why”
THIS IS THE SECRET TO MASSIVE PROFITS FOR YOU!
When you start your messaging with “WHY”…with what you believe and what you’re passionate about… it magnetically attracts the people that see things the way you do. This is the key to greater profits and fulfillment for any business and business owner.
Think about it. If you were to clearly speak directly to who your IDEAL client is, THEIR emotional desires, that is, what they most want to feel, you will magnetically attract your ideal clients that will be thrilled to give you their money. This is what some call becoming IRRESISTIBLE to your clients.
It’s all about speaking to the EMOTIONAL BRAIN and of course then delivering on your promises.
And in doing so…you won’t have to deal with pain in the butt customers, and in the end, everyone will be much happier. Your clients will get better results because their excited to work with you.
Your customers won’t complain and everyone will be much much happier. It’s a win win all around! Here’s another excellent example of “why or emotional” marketing that I recently saw outside one of the Health Foods stores I frequent on Kauai.
This sign is the first thing you see before walking into their store:
Notice their messaging:
“We believe that the way food is grown or raised is just as important as how it was prepared.” See what they’re doing here?They’re telling you up front what they believe is important to them… in the hopes that it will resonate with you. What this does is speak to your emotional brain (The Buying Brain) to what you value… and if it hits home, you’ll most likely become a fan or customer etc.
See how this works? It’s subtle, it feels different… and it’s very effective.
Here’s another example:
“At Boiron, we believe there’s a better way to feel good. A better way that works naturally with your body.”
Now watch this short 3 minute 40 second video from Simon Sinek on the topic of “Why Marketing” to learn more about how this concept works with the buying brain!
Below are a few action steps to help you get clear on your WHY marketing message so you can use these billion dollar secrets in your own business.
Doing this will increase your likability, conversions and sales!
Give it a try and see the results for yourself.
HERE’S WHAT TO DO NOW…
STEP 1: Answer these questions:
What are your top 5 core values? I.E.. Integrity, quality, love, patience & creativity)
What you would do if you already had all the money you could ever ask for?
Apart from making money, why did you start your business – what change do you want to see in the world?
What inspires your to get up in the morning?
How do you help people get results?
STEP 2:Pull out the words that can be used in your marketing.
Do this by showing your customers why you REALLY do what you do. Let them know the WHY behind the brand. The deeper force that truly inspires you. Play with it an all your communication from emails, to sales pages, videos, webinars or whatever.
Here’s how I came up with mine to give you another example.
For me personally, I find total fulfillment in helping others… I mean big time. For me it’s almost an instant cure for sadness or low energy. It took me many years to really realize what drove me and now it couldn’t be more clear.
Whether it’s me helping someone with their marketing so that they can help more people and make more money… or whether I’m showing someone how to make a Superfood smoothie that will boost their energy and help them lose weight.
I believe in making a positive impact in the lives of others. The more I serve others, the better I feel. That’s what drives me.
To see others succeed and it’s infectious.
People feel the difference when we come from a place of authenticity because they know you truly care and are there to add vale & serve…
… and in turn they are happy customers- they got what they needed and hopefully then some… and your business grows…
… and you help even more people.
So following the same 2 steps above, here’s what I came up with and use front and center in all of my marketing.
Aloha I’m Adam Collins (Social Strategizer)… and I believe that you have a gift to share… a message or product to get out to the world that can make a difference, help others… and create abundance for yourself and your family. My passion is to inspire ethical entrepreneurs to get their message out to the world in a bigger way. My focus is on getting you measurable results using proven direct response social marketing methods combined with Facebook advertising.
So by asking yourself the questions in the action steps listed above, you will start to pull out your core values in life which are directly related to your business and marketing as well.
Once you know your big WHY you can master your messaging and start attracting your ideal clients with ease!
You’ll get paid more, work less and attract the type of people who are a joy to work with and are aligned with your mission and values.
You’ll be able to start a project with ease and if you ever get confused you can come back to your questions, your big WHY and it will make your business choices more effective and powerful.
Does your messaging start with “Why you do what you do?” Do you have some ideas already of how you’re going to impliment this strategy in your business? Let me know your thoughts and what you think about this post by leaving a comment below.
Guest blog post by Tom Corson-Knowles, the #1 Amazon Bestselling author of The Kindle Publishing Bible
The Simple System for Creating a #1 Amazon Bestselling Kindle Book
When I was 19 years old, I dreamed of being a bestselling author. I even started writing my first book back then, mostly just to clarify my values and the life I wished to lead – a life of complete freedom with the ability to choose what I want to do, whenever I want, wherever I want with whomever I want.
It took six years to finally publish my first book on Amazon Kindle, but since then I haven’t looked back. In January, 2013, I had my first month of over 5,000 ebook sales at an average price of over $3 – netting over $12,000 in Kindle royalties.
At that time, I knew I had a great system for marketing my own Kindle books, but I was curious to see if it would work for others. So I posted a few messages on Facebook and Twitter, letting people know I was taking on publishing clients. Luckily, a few Facebook acquaintances were willing to give it a shot.
One of them, Doc Orman, M.D., had some promising ideas for a series of books on stress relief. So here’s how we proceeded:
Steps To Publishing A #1 Amazon Bestselling Kindle Book
Step 1. Choosing Your Niche
It’s not enough just to have an idea to “write a book about stress relief.” In a giant category like stress, you need to focus on a niche by creating an “angle” or “hook” that will clearly tell readers what they can hope to achieve as a result of reading your book.
In this case, we decided “Stop Negative Thinking” was both a great unique promise and a great title. This simple title helped separate the book from all the other generic stress relief books out there. Many people struggle with negative thinking and have no idea why it exists, how the mind works, or how to overcome this challenge.
Luckily, Doc Orman knew, and was able to put that information in the book in a fun, unique, and easy-to-understand way.
Step 2. Choosing Your Title
Luckily, our title matched our topic, but that doesn’t always happen. Most often, you choose the topic first, and only after that will you choose the title.
I’ve found there are a few characteristics of most bestselling book titles:
1) Easy to read, recognize, speak and remember. If readers can’t easily read, recognize, speak and remember your book title, they will have a hard time telling their friends about it. Word of mouth is always the most powerful form of marketing. So set yourself up for success ahead of time by choosing a title that can be easily shared by your readers. Titles like Think and Grow Rich and Tongue Fu! are both great examples of this.
2) Descriptive and not Poetic. Your book title should clearly describe what your book is and how it helps readers. And if your title doesn’t do that, the subtitle had better do it. Otherwise, readers won’t know what the book is about or how it will help them – and that will dramatically reduce your clickthroughs and traffic everywhere.
As an example, Doc Orman had an idea for a book called When Down Means Up. It was a fantastic title because it went along perfectly with the theme of the book. The problem is that you, the reader, have no idea what it means, and you’ll never know until you read the book. That kind of poetic title can throw readers off, even though it was a good title for the book.
Instead, we chose The Choice of Paradox which is not only a play on the bestseller The Paradox of Choice, it’s also a more clear description of what the book is about: how thinking paradoxically can improve your life and your health.
3) Invest the Time. Just as you should spend 80% of your time writing the headline, you should spend at least 80% of your time crafting the title to your book. Don’t just pull one out of thin air without analyzing it from every marketing angle, and especially from the reader’s eyes.
Now that you’ve got the title, it’s time to edit and format.
Step 3. Editing and Formatting for Kindle
I recommend hiring a professional editor. It’s definitely worth the investment. The most common cause for poor reviews on a self-published book are due to poor editing. You can use Guru.com, Elance.com, vWorker.com or Craigslist.com to get a large pool of potential editors to choose from. Expect to pay anywhere from half a cent per word for proofreading to five cents a word for very advanced editing help.
Used Facebook Promoted Posts to reach 156,475 people on Facebook with the book launch announcement for just $210.58. In addition to all the traffic and downloads, this promoted post led to an extra 158 new Facebook fans as well. I guess people like when you give away free ebooks!
Promoted the free book giveaway to our email list of about 3,000 people.
Asked friends, family, and peers to share about the book on Twitter and Facebook.
We changed the price to $2.99 in the US store and $1.93 in the UK Store (which equals $1.99 for the reader when Amazon calculates the VAT). This allowed us to capitalize on 70% royalties, netting just over $2 per US sale while keeping the price low enough to make buying a book as easy as possible for readers.
Step 7. Results
The book received 9,907 free downloads during the 5-day free promotion in the US alone. There were over 1,600 downloads in the UK and hundreds in the other international Amazon stores.
In the month following the free promotion, there were over 1,000 sales/borrows in the US and over 500 sales/borrows in the UK, along with a good number of sales in the other international Amazon stores.
Bestseller status in: Holistic Medicine
Bestseller status in: Self Help Stress Management
Stop Negative Thinking also made #1 on several Amazon bestsellers lists including #1 in Stress Management US, #1 Holistic Medicine US, #1 Holism UK, #1 Alternative Medicine UK, and #1 Self Help Stress Management UK.
Now you have the steps to publishing a #1 Amazon bestselling Kindle book
Step 8. Action
Don’t let this just be another case of hearing about an opportunity to earn a fortune on Kindle. Start right now to plan out your action steps for creating your next #1 Bestselling book on Amazon!
With that, I’ll leave you with these questions you can use right now to create your plan and get into action:
What are you going to write about?
What makes your book unique?
When will you publish it?
What resources do you need to make your plan work?
Who can you get on your support team to help you succeed?
Leave a comment below and let us know what you think. Also if you liked this article please “Like” and share it and help us spread the word.
About The Author: Tom Corson-Knowles is the #1 Amazon Bestselling author of The Kindle Publishing Bible,The Amazon Analytics Bible, The Kindle Writing Bibleand 18 other books.